Imagine a world in which you’re charged £100 ($165) for two days’ worth of electricity.

Where a basic internet connection costs £300 ($500) for two days. (That’s even more expensive than the WiFi at the Charlotte Street Hotel in London, which costs an astonishing 30p/min – or £18/hr.).

Where you cough up £3,500 ($6,000) for a tiny booth, in the hope of securing a few leads for your fledgling business.

Welcome to the world of the trade show.