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Posts Tagged ‘Maz Nadjm’

Telegraph.co.uk: “Sky TV’s Head of Social Media and the sexing up of Twitter accounts”

In Announcements on December 23, 2009 at 6:12 pm

I did say I was going to depersonalise this debate. And I meant it: look out for my post on the subject in January, which will be concerned with the issue of gaming followers and its effect on online reputation.

But in the meantime, it seems that Telegraph.co.uk has picked up the story. For those interested, here’s how they’re reporting it (click through to the original for pictures and links):
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“Gaming influence”, or: How do you end up with 30,000 followers and 30,000 followees?

In Burning questions on December 20, 2009 at 9:11 pm

A source writes, telling me the answer to my question earlier tonight to @Mazi is less exciting than I imagined.

I’ve done a bit of digging, and it turns out that @Mazi, @Joe and @rhys_isterix are (or were) “community managers” for Sky (@Mazi) and MySpace (@Joe and @rhys_isterix) respectively. According my source, they each pimped their personal Twitter profiles to their respective (and very large) work communities. If you’ve ever had a MySpace profile, you’ll remember Tom, that “automatic friend” you had when you joined. Hardly surprising Tom had a lot of friends, was it? Read the rest of this entry »