“Social media experts” are always banging on about “authenticity” and “authentic conversations”. But how authentic are they really?

The mess around Eurostar this weekend reminded me of my favourite “conversation agency”, we are social (who list Eurostar as a client, and are apparently in charge of the brand’s social media strategy). Let’s leave aside the pisspoor job Eurostar and their representatives have done this weekend: Mike Butcher has taken them apart already.

But take a look at we are social’s primary Twitter feed:
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