Imagine a world in which you’re charged £100 ($165) for two days’ worth of electricity.
Where a basic internet connection costs £300 ($500) for two days. (That’s even more expensive than the WiFi at the Charlotte Street Hotel in London, which costs an astonishing 30p/min – or £18/hr.).
Where you cough up £3,500 ($6,000) for a tiny booth, in the hope of securing a few leads for your fledgling business.
Welcome to the world of the trade show.
I’m really into branding. I spend a lot of time wandering around the net, enjoying some of the wacky-but-somehow-appropriate names and logos people come up with for their websites, companies and projects. Usually, I can come up with pretty good names for things myself.
But I’ve got this problem. I’m about to start my own tech industry events agency, concentrating on large-scale and high-end parties, networking events, suppers and conferences. Nothing too ambitious to begin with: this is a side-project for me. The thing is, I can’t, for the life of me, come up with an awesome enough name. Read the rest of this entry »